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What does a Certified OBM do?


Woman sitting at computer doing online training

I recently became a Certified Online Business Manager and several friends and former colleagues have asked me: what’s an OBM and what do they do?


I typically answer that it’s basically the same as I have been doing for the last 15 years in support of dynamic tech and telecommunications startups but focused on the rapidly growing online space and conducted in a more structured and organized manner.


Unfortunately, the glazed looks tell me that this isn’t helping much, so here's a list of things I do as a Certified OBM:

  • Keep you on track and working in your zone of genius (vs. getting caught up in all the day-to-day details).

  • Organize and streamline the operations of your business.

  • Create detailed plans for all business objectives.

  • Get you out of managing and into leading.

  • Turn your priorities and goals into tasks for the team.

  • Work with the team to ensure things are getting done on time and correctly.

  • Be a sounding board for your ideas.

  • Hiring folks as needed (be it contractors or employees.)

  • Managing projects and launches.

  • Review metrics to see where we are on track with our goals.

  • Establishing an SOP of documented processes for all essential activities in the business.

  • Running weekly team meetings to check in with folks and support the team.

  • Care about your business as much as you do.

That last point might sound like a funny one - but it's something that my clients really appreciate when we work together. I know that business can be a lonely venture and when you bring me on board as your OBM, I'm with you on the ride. For the ups and downs. I've got your back.


Put simply, as a Certified OBM I'm here to make sure your business runs smoothly on the backend so you can do your best work and grow your business.


Interested in working together? Pop me a DM and let's talk or book a discovery call with me. Alternatively, head to the International Association of Online Business Managers directory where you’ll find more than 300 hundred Certified OBMs, many of whom will be a perfect fit for you and your business.


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